Morgan DeBaun built Blavity from a group chat idea into a 250-million-reader media empire. She raised over $11 million in venture funding at a time when less than 2% of that money was going to women. She created AfroTech, the largest tech conference for Black founders in the world. And right now, she’s telling every entrepreneur who will listen: the women who learn to use AI strategically are going to win.
Not because AI is magic. Because information is power. And AI just made the most expensive information in business completely free-ish.
Through her WorkSmart Advisor Program, Morgan has been closing the AI literacy gap for Black entrepreneurs — teaching founders how to stop surviving and start building with the same tools that billion-dollar brands are quietly using to stay ahead. The message is simple: this is not a tech-bro conversation. This is your conversation.
Let’s be real: Black women founders don’t need more motivation. The drive is already there. Black women are starting companies at higher rates than any other demographic. According to Harvard Business Review, Black women are one of the most entrepreneurially active groups in the U.S., with a higher share starting or running new businesses than several major demographics. However, only 3% of Black women are running mature businesses. That gap isn’t about effort. It’s about access to the right information at the right time.
That steep dropoff can be linked to so many different factors. However, that’s another blog for a different day. Today, we’re focusing on what helps us make smarter moves with less waste: We need information we can turn into a usable knowledge base and a real launchpad for smarter, more informed decisions. That’s where AI comes in, as a research assistant, not a replacement for your brain.
And yes, AI can feel a little intimidating at first. But it doesn’t have to be. You’re the captain of this ship. It’s your job to use every tool available to protect the bag and move with intentional strategy. We create culture and we shape narratives. Now it’s time to master market research so every decision is powered by intuition, but backed by evidence.
We are no longer waiting to “feel ready.” We are starting first with what you need to know:
- what the market is already paying for
- what people are tired of or problems that plague them
- what competitors are claiming (with or without receipts)
- where the opportunity is wide open for you to slide in and win
Now it’s time to show you how to move from curiosity and vibes to a repeatable process that helps you become a sharp shooter. The facts are clear, the women who scale know their market intimately. They know what their competitors are charging, what their customers are exhausted by, and exactly where the opening is to slide in and win. That intel used to require a $50K consultant and a six-month timeline. Now you need five prompts and sixty minutes. Let’s get into it.
This is the $0 competitor research play that can show you exactly what your competitors are doing: their pricing, their messaging, and their blind spots, all without paying for expensive market research. With the right prompts, a browser, and a little boldness to walk through there confidently, you can get everything you need to know to market your business like the pros.
Your AI-powered market research will answer 4 key questions:
- What the market is already paying for
- What people are exhausted by and the pain points that keep them up at night
- What your competitors are claiming, with or without receipts, and
- Where the gap is wide open and waiting just for you
Prompt #1: Find Out What Your Market Is Already Paying For
Before you build anything, you need to know what people are already spending money on in your space. Not what they say they want in a survey. What they are actually pulling out their card for.
Open ChatGPT, Claude, or Gemini and run this:
“Act as a market research analyst. I run a [type of business] serving [your audience]. List the top 5–7 paid products or services in this space, what they charge, and what specific problem each one solves. Flag any underserved gaps.”
What comes back is a snapshot of the competitive landscape your clients are navigating. You’re not guessing anymore. You’re studying the board.
Chromie Tip: Ask follow-up questions. “Which of these are most popular with [your target audience]?” or “What do customers consistently complain about in reviews?” The more specific your follow-up, the sharper your edge.
Prompt #2: Decode Your Competitor’s Messaging (Without Them Knowing)
Your competitors are telling you exactly how to beat them. Their website copy, their Instagram bio, their LinkedIn content — it’s all public record. You just need to know how to read it.
Copy the homepage copy or bio from a competitor’s site and drop it into an AI tool with this prompt:
“Analyze this brand messaging. What promises are they making? What emotions are they trying to trigger? What pain points are they speaking to? What is missing or unclear? Where is there a positioning gap I could own?”
This is how you find the white space. If every competitor in your industry is selling “empowerment,” you go deeper. You get specific. You speak to the exact woman they’re too broad to reach. Your brand narrative is built in the gaps they leave open. This prompt helps you find them.
Prompt #3: Build a Customer Pain Point Map in Under an Hour
Want to know the most expensive mistake in business? Building something nobody asked for. And, can you guess the second most expensive? Treating the symptom while the real problem keeps growing underneath it.
Use AI to simulate the voice of your ideal client before you ever spend a dollar on market testing:
“You are a [specific client profile, e.g., Black woman entrepreneur, 30s, running a service-based business under $250K revenue]. Walk me through your top 3 frustrations with [your industry or category]. Be specific, emotional, and honest. What keeps you stuck? What have you tried that hasn’t worked?”
What you get back is a draft of your client’s inner monologue. Use that language directly in your messaging, your sales pages, your discovery call scripts. When a potential client reads your copy and thinks “wait, how did she know?” — that’s the moment you’ve won.
Chromie Tip: Run this prompt for three or four different client profiles. Overlay them. Look for the themes. That intersection is your offer.
Prompt #4: Turn Your Research into a Marketing Message That Actually Converts
You’ve done the research. You know the pain points. You know the gaps. Now comes the part most founders skip: translating all of that into marketing copy that makes the right person stop scrolling and say “she’s talking to me.”
Don’t go back to writing from scratch. Feed your research directly into the prompt:
“Using this customer research [paste your pain point findings], write three versions of an Instagram caption, an email subject line, and a one-sentence brand positioning statement for my [offer or service]. Each version should speak directly to [specific audience] and lead with their biggest frustration before presenting my solution.”
This is the bridge most never build. They collect the intel and then go write generic content anyway. Not on our watch! This prompt closes that loop making your research your copy, and your copy becomes your conversion.
Chromie Tip: Test all three versions. The one that gets the most responses tells you exactly how your audience wants to be spoken to. That’s not just a caption — that’s market data that you can actually use.
Prompt #5: Build a Content Strategy Rooted in What Your Market Is Already Searching For
Here’s what separates the brands that grow organically from the ones that post every day and hear nothing back: they create content around what their audience is already searching, asking, and complaining about — not just what the founder feels like talking about.
Use this prompt to generate a full month of content that’s rooted in your research:
“I run a [type of business] for [target audience]. Based on these pain points and market gaps [paste your research], give me 20 content ideas — a mix of educational, opinion, and storytelling posts — that address real frustrations my audience has. For each idea, write a hook line that would stop someone mid-scroll.”
What you get back isn’t just a content calendar. It’s a strategic narrative map. Every post is pulling from real intelligence about what your market needs to hear. You’re not creating content. You’re building trust at scale.
This is exactly how Morgan DeBaun built an audience of 15,000+ engaged subscribers. Not by posting more — by posting smarter. By knowing her audience better than they know themselves. That’s the move. She did it without AI initially, but you don’t have to. Use the tools at your disposal to make the lift a little lighter.
Use These Tools to Get Ahead.
The founders who use these tools strategically — not just to generate captions, but to actually build their competitive advantage and intelligence — are going to move differently in 2026 and beyond.
You now have the same research infrastructure that Fortune 500 brands pay consultants to build. The only question is whether you’re going to use it. If you’re ready to stop guessing and start building a brand that’s backed by real data and real strategy. Use these prompts, plug in the insights, and activate your elevated brand roadmap. The bag is waiting. It’s time to go get it.
Need a Partner to Turn Your Research Into Revenue?
It’s time to stop sitting on good information and start building a brand strategy that actually moves the needle. The prompts are the starting point. The system is where the real money lives.
👩🏾💻🚀 Chroma Creators™ is actively accepting new clients. We help Black women founders, brands, and organizations take their market research and turn it into a sharp brand narrative, a content strategy that converts, and a marketing ecosystem built to secure the bag – even when the algorithm starts acting brand new.
If you need support with brand strategy, messaging and positioning, content systems, digital marketing, or building the funnel that takes a cold lead to a paying client – we’ll build the play and help you run it.